EMBRACING NATURE
Welcome to our adventure! It all started a meaningful idea: to introduce our ancestral organic products to India and the world. Our dedication to quality and sustainability honors our family's rich heritage, and we are proud to bring the finest natural goods to your home. Join in celebrating tradition and fostering healthy living through our thoughtfully selected organic products.
Miss Jigyasa Gautam Founder & CEO
Raised in a traditional household deeply rooted in Indian values, Miss Jigyasa Gautam embodies qualities like authenticity, kindness, and a vision to make a meaningful impact. An exceptionally bright student since her early years, her journey towards entrepreneurship began in 2022 during an extensive research project. While exploring cultural and religious practices, she identified critical gaps and challenges in the pooja (spiritual offerings) industry—particularly around accessibility, authenticity, and modern consumer needs.
With unwavering commitment, she devoted over two and a half years to an in-depth study of the market, supply chain, and customer expectations. In 2024, this vision materialized into Nityasa, initially launched as an offline venture to serve local communities. The overwhelming response from customers and the growing demand for premium, authentic pooja products encouraged the team to expand into the digital space, making Nityasa’s offerings accessible across India and beyond. As the CEO, Miss Gautam continues to lead the brand with her innovative approach, ensuring Nityasa remains synonymous with trust, tradition, and excellence.
Miss Himanshi
Chief Commercial Officer (CCO)
With over 4 years of extensive experience in sales and media marketing, Miss Himanshi brings a wealth of expertise to Nityasa. Her strategic vision and deep understanding of consumer behavior have been instrumental in scaling multiple brands, with a proven track record of generating revenues exceeding a million for her previous organizations.
At Nityasa, she is responsible for driving sales growth, developing impactful marketing campaigns, and building a strong digital presence for the brand. Her ability to craft compelling narratives and connect with diverse audiences has been a cornerstone of Nityasa’s expansion strategy. Miss Himanshi’s passion for empowering traditional Indian products with modern marketing techniques ensures that the brand resonates with both contemporary and traditional consumers alike.
Mrs Anju
Product Developer
With a deep-rooted connection to culture and spirituality, Anju has long been drawn to the world of inner growth and tradition. Her academic journey in religious texts and sociology has equipped her with the knowledge to thoughtfully bridge ancient wisdom with modern perspectives.
Anju plays an integral role in shaping the direction of our brand. Her insights help us enhance our products and services, ensuring they stay rooted in authenticity while meeting contemporary needs. She is also a strong advocate for women empowerment, actively working to provide meaningful employment opportunities for local women, helping them grow personally and professionally.
With a commitment to sustainability and mindful living, Anju guides our efforts to create offerings that are not only impactful but also eco-friendly and community-focused. Her experience, values, and dedication continue to inspire the heart and soul of our work.
